Customer Relationship Manager (CRM Manager)

Join Niya SG, a pioneering social gaming company, on an exciting journey to revolutionize the world of online gaming. As a key member of our founding team, you will play a crucial role in shaping the customer experience and driving business growth through innovative CRM strategies. We are seeking a seasoned, data-driven CRM Manager to lead our customer lifecycle campaigns, from onboarding to reactivation. As a senior CRM professional, you will develop and execute targeted multi-channel campaigns, manage segmentation, and create a compelling promotional roadmap to drive retention and lifetime value. Your expertise in testing and optimization will continuously refine campaign performance, ensuring seamless and effective customer journeys. This is a unique opportunity to take on a hands-on role at an early-stage startup, where your influence will directly shape the future of social gaming. You will collaborate with designers, stakeholders, and cross-functional teams to deliver consistent and engaging customer experiences across all touchpoints. Key Responsibilities Own and shape the entire end-to-end customer lifecycle journey, covering onboarding, conversion, engagement, churn reduction, and reactivation Oversee continuous segmentation and analysis of the customer database to inform targeted campaigns Design and execute loyalty programs to drive customer retention and loyalty Develop and execute highly targeted campaigns tailored to specific audience segments Conduct A/B testing and analysis to optimize campaign performance and inform future strategies Collaborate with designers and stakeholders to produce creative materials for all CRM activities Establish strategies to optimize the frequency and timing of communications across multiple channels Monitor KPIs and provide regular reports on performance and trends to inform business decisions Requirements Bachelor's degree in marketing, business, or a related field, or equivalent work experience Minimum of 4 years' experience in CRM or retention roles within the online gaming, social gaming, or related industries Proven success in customer journey management, promotions, creative development, segmentation, and email marketing Strong written and verbal communication skills, with the ability to clearly present ideas and collaborate with stakeholders Solid analytical and reporting capabilities, with experience using email marketing platforms and automated CRM systems Native or fluent proficiency in English, with a strong understanding of the US market and customer behavior What We Offer Join a fast-growing, well-funded gaming startup with strong momentum and a remote-first, entrepreneurial work culture Take full ownership of the CRM function and shape its direction from the ground up Receive a competitive salary package tailored to your experience and impact Enjoy the freedom and flexibility to work remotely and collaborate with a passionate team If you're excited to shape the future of social gaming and join a team that's redefining CRM, we'd love to hear from you. Apply now to take the first step in this exciting journey! Apply for this job